“Personalized insurance products, often referred to as “usage-based insurance” or “UBI,” offer policyholders coverage tailored to their individual behaviors, needs, and risk profiles. These products have gained popularity across various insurance categories.
Personalized insurance relies on collecting and analyzing data related to the policyholder’s behavior, habits, and risk factors. This data can come from various sources, including telematics devices, IoT sensors, health trackers, and more.
In the context of auto insurance, UBI policies monitor driving behavior, such as speed, distance driven, braking patterns, and even the time of day. Safer drivers may enjoy lower premiums, while riskier behaviors could result in higher costs.
Personalized insurance products offer a more dynamic and customer-centric approach to coverage, providing policyholders with the potential for cost savings and more relevant protection. However, addressing privacy concerns and adhering to regulations are important considerations for insurers in this space.